Welcome to the Pink Lady® Global Brand Guidelines.

This section includes everything you need to build and maintain a consistent and recognisable brand in your region.

Pink Lady® er et varemærke tilhørende Apple & Pear Australia Limited (APAL) og forbeholdt licenstagernes eksklusive ret. Andre virksomheder eller eksterne enheder, der ønsker at bruge Pink Lady®-varemærket, skal have godkendelse fra Apple & Pear Australia Limited (APAL).

The Pink Lady® brand is managed by Twenty Degrees, a wholly owned subsidiary of Apple & Pear Australia Ltd.

  • Strategic Brand Positioning

    This positioning should inform the marketing communication platforms in regional markets.

    Go to Section >

  • Brand Appearance

    All of the visual elements you need to build and maintain a consistent and recognisable brand in your region.

    Go to Section >

  • Undermærker

    Brand Appearance for our dedicated sub brands Pink Lady® Organic and PinKids.

    Go to Pink Lady® Organic > Go to PinKids >

Bringe The Pink Lady® Brand til live

Brand Hub focuses on the external facing side of our brand, helping us build and maintain a consistent and recognisable brand around the world. It defines and demonstrates the correct use of the key elements of our Brand Appearance along with simple instructions for how to use them.

Det er meningen, at disse retningslinjer skal dække de fleste krav til en konsekvent anvendelse af Pink Lady®-mærket rundt om i verden. Men hvis der er særlige applikationer, retningslinjer eller oplysninger, der ikke er dækket, eller du er usikker på noget, så kontakt venligst Pink Lady® Master Licenstageren i din region for yderligere information.

Up next: Strategic Brand Positioning