Fotografie
Type of photography
Our photography conveys more than just what our apples look like. Photography conveys the way Pink Lady® touches peoples lives and the role we have in our communities around the world.
Use photography that best represents Pink Lady® in your region. As a guide we have three categories of images:
- Apples, orchards, people and process
- Consumers and consumption moments
- Community and our place in it
Apples, orchards, people and process
- Show the amazing places our apples are grown
- Show people to add a human element
- Show the time and care that goes into creating the world’s best apple
- Show apples being sun-ripened
Consumers and consumption moments
- Show who they are and how they live: at home and outdoors
- Show the moments they enjoy Pink Lady® apples, when they’re together and on their own
Community and our place in it
- Showcase our strong connections with local communities
- Highlight the many ways the Pink Lady® brand is creating moments of wow.
Sonnenschein
Pink Lady® photography is bright and vibrant, not moody & dark. Sunshine and natural lighting are a key feature. Ask your photographer about the best ways to achieve bright light when shooting new images.
PLU Labels
Use discretion with PLU Labels on fruit in your photography. Make sure they don’t look forced, or fake, in the context of your photograph & the intended use for the photo.
