The flowing Pink heart is our world famous symbol. It’s our most distinctive asset and makes it easy for people to recognise us.

Το Pink Lady® είναι εμπορικό σήμα της Apple & Pear Australia Limited (APAL) και προορίζεται για την αποκλειστική χρήση των κατόχων άδειας χρήσης. Άλλες εταιρείες ή εξωτερικές οντότητες που επιθυμούν να χρησιμοποιήσουν το εμπορικό σήμα Pink Lady® πρέπει να έχουν την έγκριση της Apple & Pear Australia Limited (APAL).

One logo

The flowing heart shape includes a white border. Use the same logo for both positive (on white or light background) and negative (dark background) applications.

Pink Lady® Logo ZIP 2MB All material on BrandHub is copyright. Any use or application of the Pink Lady® brand to artwork or packaging must comply with the brand guidelines and approval must be obtained from APAL or your territory Master Licensee prior to use.

Clear Space

Clearspace around the logo keeps it free of other elements such as other graphics, type and complex photographic elements. The Clearspace unit X is defined by the width of the logo which can be divided into five squares. The minimum clear space required around the logo is 1 X, both horizontally and vertically.

Application

Our logo appears in full colour and stands out clearly against the background. Give it
space and keep it away from other elements on the page.

Minimum Size

Minimum size, is the smallest acceptable height of the logo before it starts to become difficult to recognize.

Minimum Sizes

Incorrect Use

To protect our trademark and communicate a clear & consistent brand message, it’s important to ensure exact reproduction of the logo. The logo has been carefully crafted. Do not distort, redraw or alter The Pink Lady® logo in any way. The following examples show the principles behind what not to do with our logo.

Never change the colour of the logo
Never change or recreate the wordstyle of the logo
Never change proportions of any elements of the logo
Never break up the logo or use the Pink Lady® wordstyle on it’s own
Don’t isolate the Pink Lady® wordstyle on its own. This used to be acceptable but is being phased out.
Never use the logo within text.
Never lockup the logo with the trust mark, keep them separate and away from each other.
Never make the logo transparent or tinted
Never distort the logo.
Never crop the logo, it must be used in its entirety
Never use the Brand Mark on a colour background or photograph without the white border.
Never fill the logo with an image or other background.
Never add a drop shadow to the logo.
Never use the logo over busy backgrounds. Give it space and place it in simple parts of images instead.

Up next: Colour