Drawing on Pink Lady® consumer insights, the Taste the Sweet Life! campaign has been carefully curated to capture the adventurous spirit and zest for life held by Pink Lady® enthusiasts.
Leveraging this campaign platform, Pink Lady® South Africa is reaching new heights with a robust season launch campaign that spans multiple platforms, ensuring the brand remains front of mind for consumers.
The comprehensive marketing strategy started with digital banners on retailer websites, including Woolworths and Checkers, and a targeted digital presence on Food24. Supporting this, an always-on social media content plan across Facebook, Instagram and TikTok, backed by targeted social media advertising, drives awareness and conversion for online supermarket shopping. Pink Lady® South Africa is not just reaching consumers—they’re engaging them in exciting new ways.
Further elevating the online engagement, social media competitions, influencer collaborations and bespoke TikTok video content have been created specifically for this year’s season launch.
Retail activations have also been a focus, with PinKids tastings held at Checkers stores throughout July and eye-catching in-store plasma-screen advertising driving awareness in the retail environment.
Rounding out the campaign in October, Pink Lady® South Africa will continue its proud support for the Crafts for Cancer event, marking the brand’s 15th year of involvement. This annual event features a day of crafts, workshops, and exhibitions, all in support of cancer research.
With the “Taste the Sweet Life!” campaign, Pink Lady® South Africa is celebrating its delicious apples and championing the vibrant, positive lifestyle that defines the brand.
