In a magical partnership for the 2024-2025 season, Pink Lady® Europe is teaming up with Disney to inspire families to embrace healthier eating habits and adopt a more balanced lifestyle.
This exciting collaboration brings together two iconic global brands — Pink Lady and Disney — united by a shared vision and values centred on quality, positivity and social responsibility.
Beloved Disney characters including Disney’s Mickey Mouse and Disney’s The Lion King, will come to life through PinKids®, with two major campaigns to be revealed during the season. These campaigns will feature special packaging, promotions, folders and interactive consumer games designed to captivate families and children.
From December 2024 to April 2025, Disney’s The Lion King licensing will be featured on PinKids® packaging across eight European countries, including Germany, France, Spain, Italy, Ireland, Belgium, the Netherlands and Sweden.
The excitement continues in May 2025, as Disney’s Mickey and Friends licence is set to appear in over 30 stores across Europe.
The significant partnership aims to expand the appeal of Pink Lady® apples and the broader fruit category, encouraging families to make healthier food choices, while reinforcing the Pink Lady® brand’s position as a leading premium brand.
