Welcome to the Pink Lady® Global Brand Guidelines.

This section includes everything you need to build and maintain a consistent and recognisable brand in your region.

Pink Lady® ialah tanda dagangan Apple & Pear Australia Limited (APAL) dan dikhaskan untuk hak eksklusif pemegang lesen. Syarikat lain atau entiti luar yang ingin menggunakan tanda dagangan Pink Lady® mesti mempunyai kelulusan Apple & Pear Australia Limited (APAL).

The Pink Lady® brand is managed by Twenty Degrees, a wholly owned subsidiary of Apple & Pear Australia Ltd.

  • Strategic Brand Positioning

    This positioning should inform the marketing communication platforms in regional markets.

    Go to Section >

  • Brand Appearance

    All of the visual elements you need to build and maintain a consistent and recognisable brand in your region.

    Go to Section >

  • Sub Jenama

    Brand Appearance for our dedicated sub brands Pink Lady® Organic and PinKids.

    Go to Pink Lady® Organic > Go to PinKids >

Menghidupkan Jenama Pink Lady®

Brand Hub focuses on the external facing side of our brand, helping us build and maintain a consistent and recognisable brand around the world. It defines and demonstrates the correct use of the key elements of our Brand Appearance along with simple instructions for how to use them.

Garis panduan ini bertujuan untuk merangkumi kebanyakan keperluan untuk aplikasi konsisten jenama Pink Lady® di seluruh dunia. Walau bagaimanapun, jika terdapat sebarang permohonan, garis panduan atau maklumat tertentu yang tidak dilindungi atau anda tidak pasti tentang apa-apa, sila hubungi Pemegang Lesen Induk Pink Lady® di rantau anda untuk mendapatkan maklumat lanjut.

Up next: Strategic Brand Positioning