Colour plays an important role in visually expressing the Pink Lady® brand with a focus on pink and white.

Brand Colours

The Pink Lady® brand is predominantly pink. The primary colours are pink and white.

Pink

100% Magenta
CMYK C:0 M:100 Y:0 K:0
Pantone 213 (use for coated & uncoated stocks)
RGB R:235 G:0 B:139
HEX #EB008B

White

CMYK C:0 M:0 Y:0 K:0
-
RGB R:255 G:255 B:255
HEX #FFFFFF

The Pink Lady® signature colour
is pink

In most cases pink should be the feature colour of the design. Pink may be used in large blocks, as backgrounds, for headings and detailed typography.

You can use pink as backgrounds

Use Pink
For Headings

Use pink for body and detailed text

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Pink Tones

Our signature pink works best at 100% full tone. Typography and headlines should be set in 100% pink. In other instances where a lighter tone or softer shade is required, pink may be used as a percentage.

80%

CMYK C:0 M:80 Y:0 K:0
RGB R:231 G:51 B:162
HEX #EF33A2

60%

CMYK C:0 M:60 Y:0 K:0
RGB R:243 G:102 B:185
HEX #F366B9

40%

CMYK C:0 M:40 Y:0 K:0
RGB R:247 G:153 B:209
HEX #F799D1

20%

CMYK C:0 M:20 Y:0 K:0 RGB R:251 G:204 B:232 HEX #FBCCE8

15%

CMYK C:0 M:15 Y:0 K:0
RGB R:252 G:217 B:238
HEX #FCD9EE

10%

CMYK C:0 M:10 Y:0 K:0
RGB R:253 G:229 B:243
HEX #FDE5F3

5%

CMYK C:0 M:5 Y:0 K:0
RGB R:254 G:242 B:249
HEX #FEF2F9

Secondary colours

In addition to our signature pink, and in limited circumstances, secondary colours can be used when additional colours are required.

Secondary Colours come under the Flesh part of our brand appearance. See our Onze aanpak for more information about our Core, Flesh and Skin approach.

Sun

CMYK C:0 M:10 Y:100 K:0
PANTONE 116
RGB R:255 G:221 B:0
HEX #FFDD00

Bliss

CMYK C:0 M:51 Y:63 K:0
PANTONE 1565
RGB R:243 G:147 B:102
HEX #F39366

Grass
Green

CMYK C:78 M:5 Y:98 K:24
PANTONE 363
RGB R:33 G:138 B:61
HEX #218A3D

Lime
Green

CMYK C:53 M:0 Y:96 K:0
PANTONE 376
RGB R:132 G:195 B:70
HEX #84C346

Sky

CMYK C:60 M:0 Y:5 K:0
PANTONE 2985
RGB R:73 G:198 B:234
HEX #49C6EA

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