Organisk

The appearance of Pink Lady® Organic is differentiated by a dedicated logo with visual cues closely aligned to the Pink Lady® master brand.

This dedicated sub brand addresses increased consumer demand around the world for premium certified organic fruit.

Logo

The Pink Lady® Organic sub brand is differentiated by a dedicated logo comprised of the Pink Lady® flowing heart symbol, crafted Organic wordmark and distinguishing green leaves.

The logo is available in a number of configurations to suit different applications.

Reverse Vertical Logo

Positive Vertical Logo

Reverse Horizontal Logo

Positive Horizontal Logo

Reverse Square Logo

Positive Square Logo

Pink Lady® Organic Logos ZIP 10 MB Pink Lady® är ett varumärke som tillhör Apple & Pear Australia Limited (APAL) och är reserverat för licenstagares exklusiva användning. Andra företag eller externa enheter som vill använda varumärket Pink Lady® måste ha godkännande av Apple & Pear Australia Limited (APAL).

Clear Space

Clearspace around the logo keeps it free of other elements such as graphics, type and complex photographic elements. Dividing the width of the Pink Lady® logo by 4 gives us one unit of clear space. One square is the minimum clear space required around the logo.

Vertical Logo Clearspace

Square Logo Clearspace

Usage

Pink Lady® apples which meet the certified organic standards of the country in which they are sold may be packaged and marketed with the distinctive Pink Lady® Organic branding. The logo appears in full colour and stands out clearly against the background. Give it space and keep it away from other elements on the page.

Always use the approved logo lockups. Never remove the Pink Lady® logo from the lockup.

Only use the one Pink Lady® Organic logo lockup. Do not combine with the Pink Lady® logo

Colours

Pink Lady® Organic colours build on a positive association with the Pink Lady® brand.

PINK

100% Magenta
CMYK C:0 M:100 Y:0 K:0
Pantone 213 (use for coated & uncoated stocks)
RGB R:235 G:0 B:139
HEX #EB008B

WHITE

CMYK C:0 M:0 Y:0 K:0
-
RGB R:255 G:255 B:255
HEX #FFFFFF

LIME GREEN

CMYK C:53 M:0 Y:96 K:0
PANTONE 376
RGB R:132 G:195 B:70
HEX #84C346

Förpackning

Pink Lady® Organic packaging has been designed to stand out and clearly communicate the special nature of our Organic apples while retaining strong association with the Pink Lady® master brand.

Raw Cardboard

As the world reduces plastic, sustainability is top of mind and consumers are demanding more from brands to reduce the environmental impact of their packaging. It’s essential that these values are also reflected in our packaging. We recommend printing Pink Lady® Organic packaging on raw craft board substrate.

People instinctively asscociate the look of raw craft board with natural, hand-made, untainted organic products.

Only use a real card. Never fake or replicate the card ‘look’ with an image.

Below are a number of ready to use packaging templates that are available for download. These have all been designed to print on card and can be adapted for your region.

Bushel Box

The downloadable Pink Lady® Organic bushel box bulk shipper template is a print-ready artwork file that can be adapted for your region. In addition, the bushel box sides template demonstrates alternative layouts and typical typography that can be configured to suit your particular application and local regulations.

Pink Lady® Organic Bushel Box Template

Pink Lady® Organic Bushel Box Sides Template

Pink Lady® Organic Bushel Box Templates ZIP 2 MB All material on BrandHub is copyright. Any use or application of the Pink Lady® brand to artwork or packaging must comply with the brand guidelines and approval must be obtained from APAL or your territory Master Licensee prior to use.

Layer Boxes

One and Two Layer Pink Lady® Organic Export Box templates are print-ready artwork files that can be adapted for your region. The download package also includes side templates that demonstrate alternative layouts and typical typography that can be configured to suit your particular application and local regulations.

One Layer Organic Export Tray

Two Layer Organic Export Tray

Pink Lady Organic Export Layer Box Templates ZIP 4MB All material on BrandHub is copyright. Any use or application of the Pink Lady® brand to artwork or packaging must comply with the brand guidelines and approval must be obtained from APAL or your territory Master Licensee prior to use.

Apple Sticker

The distinctive Pink Lady® Organic branding extends to unique apple stickers contained in our flowing pink heart shape. Print-ready sticker artwork is available for download. All sticker artwork features a specially crafted, small sized Pink Lady®logo. The Secondary sticker artwork includes space for a PLU and country of origin. Important: Our Apple stickers have been especially configured for printing at small sizes. The registered R symbol in our logo has been enlarged to prevent ink fill-in. Never use our standard logo configuartion for sticker printing.

Primary Sticker

Secondary Sticker

Primary Databar Sticker

Secondary Database Sticker

Pink Lady Organic Apple Sticker Templates ZIP 1MB All material on BrandHub is copyright. Any use or application of the Pink Lady® brand to artwork or packaging must comply with the brand guidelines and approval must be obtained from APAL or your territory Master Licensee prior to use.

Consumer Packaging

Print-ready Pink Lady® Organic artwork for consumer packaging can easily be adapted for your region. The below template has been designed to suit a variety of dieline sizes, requiring minimal adjustment to fit. Note: More templates will be added to BrandHub as they become available.

2 Kg Bag

Pink Lady® Organic 2Kg Bag Template PDF 467KB All material on BrandHub is copyright. Any use or application of the Pink Lady® brand to artwork or packaging must comply with the brand guidelines and approval must be obtained from APAL or your territory Master Licensee prior to use.

Staging Shapes for Packaging

A complimentary suite of staging shapes has been created for occasions where the Pink Lady® Organic logo will be used on packaging that is not compatible with the look & feel of our brand or the surface hinders readability such as clear bags or busy backgrounds.

Retailer Packaging

The Pink Lady® Organic logo may need to be incorporated into third party pack designs such as existing retailer packs. One of the above primary logos should suffice in most cases where it will appear on a solid colour. In some instances you may require a staging shape for the logo to stand out.

Busy Backgrounds

The Pink Lady® Organic logo can get lost on busy backgrounds. Use a staging shape to help consumers clearly identify our amazing organic apples.

Download the Suite

Pink Lady Organic Staging Shapes PDF 1 MB All material on BrandHub is copyright. Any use or application of the Pink Lady® brand to artwork or packaging must comply with the brand guidelines and approval must be obtained from APAL or your territory Master Licensee prior to use.