Pink Lady® is excited to announce the launch of the first Moroccan-grown Pink Lady® apple program in partnership with O’Terroir this season, adding another production territory to the Pink Lady® network!
This milestone marks a significant step in expanding the reach of the Pink Lady® brand, bringing its signature premium quality and unique taste closer to consumers in exotic Morocco.
Since planting the first Pink Lady® trees, O’Terroir has shown great passion and dedication to ensure the success of this program. O’Terroir will launch the program with approximately 150 MT of Moroccan-grown Pink Lady® apples to the market this season, setting the foundations for a bright future of locally grown supply.
To celebrate the launch, O’Terroir has designed a consumer engagement campaign featuring in-store point-of-sale displays, creative competitions, and vibrant marketing materials that emulate the Pink Lady® brand. The campaign is centred around the message, “Goûtez la magie des pommes”, which translates to “Taste the magic of apples” with Pink Lady®. The campaign aims to capture the attention of Moroccan consumers while showcasing the unique qualities and flavour profile that have catapulted Pink Lady® to global stardom in the apple category.
Stay tuned for further updates and insights into the Moroccan program in the next edition of the newsletter!
