Following the recent launch of the Global Content Library, APAL has developed a Pink Lady® global sales video, sales deck and a new Pink Lady® presentation template now available on Brand Hub.
The development of the Pink Lady® global sales video and sales deck form part of the brand’s focus and prioritisation of developing the emerging markets. These new tools are aimed to assist our network to introduce and sell Pink Lady® to their customers, with a focus on new and emerging markets where the brand may not yet be well known or understood.
The global sales tools introduce Pink Lady® as a brand, alongside the key product attributes of the Pink Lady® branded apple and explain the structure of the licensee network and the roles of APAL, the Master Licensees, and territory managers. They also share the benefits of being a licensee, with examples of brand, marketing and packaging collateral and assets.
Alongside the sales deck is a new and improved Pink Lady® PowerPoint template which can be used to customise and add to the sales deck for the specific purposes of your meeting or to create your own presentations from scratch.
APAL will continue to develop and update the suite of marketing tools available on the Brand Hub to ensure all markets have access to current, high-quality assets to grow and develop the global Pink Lady® brand.
Visit the Brand Hub Global Sales Tools page to view the new assets here!
