APAL has introduced a new Communications Request to make it easier to submit ideas and share content with the Pink Lady® global network via our global comms channels.
Here are some Frequently Asked Questions about how to complete the form and share your news!
I have news I want to share with the Pink Lady Network!
Great! It’s easier than ever to share news with the Pink Lady® network – simply submit a Communications Request, outlining the key messages and information you want to share; any time sensitivities; and the audience you want to reach.
Items for communication might include profiling key members of your team; launching or updating on campaign performance; celebrating team milestones; sharing market intelligence or quality updates.
Do I have to write up the article myself?
No, APAL has invested in a content creator support to assist in drafting, managing and circulating communications with the Pink Lady® network.
You are welcome to submit an article in full, but if you’d prefer, simply fill out the Communications Request via Brand Hub, and we will use this information to create a draft for you.
The Brief will be reviewed by an APAL writer and, in most cases, you will be contacted for further comments or more information. A final version of the article will be shared with you prior to publishing.
Will I get a chance to see the final communication before it is published?
Yes, all articles are sent back to you for review prior to publishing, noting that APAL retains final publishing rights.
Who can submit a Communications Request?
Anyone with access to Brand Hub can submit a Communications Request.
I’ve submitted a Communications Request. How will my article be shared?
APAL have developed a suite of newsletters and email update templates for sharing updates with the Pink Lady® network.
Depending on the nature of the content (i.e. commercial sensitivity, geographical relevance, time constraints), and the audience you want to communicate to, APAL will select the most appropriate template to share your news.
For example, you might wish to share an exciting update regarding a new in-store campaign.
In this case, the news is not commercially sensitive, and you want to share the campaign with the entire Pink Lady® network, as well as any retailers, importers or consumers who may be interested.
In this case, it would be appropriate to publish the article on the public website and share it in the next Pink Lady Global News.
APAL reserves final judgement on the appropriateness of communications to be sent out to the network via this channel.
What if the information I want to share is commercially sensitive and not appropriate for some segments of the network?
You will be able to indicate where your update is commercially sensitive and/or where the audience who are able to read it, need to be limited.
Depending on the nature of the sensitivity, the communication may be limited to specific groups within the Pink Lady® network, e.g., Master Licensees-only; specific geographic regions.
The two key newsletters are:
Pink Lady Global News –
- Objective: To increase brand awareness and promote initiatives that enhance the reputation of Pink Lady® brand.
- Frequency: Quarterly
- Publishing Status: Publicly available content hosted via pinkladyapples.com
Pink Lady Network Update –
Objective: To provide actionable and timely information to members of the Pink Lady® network, content will focus on progress against business goals, quality initiatives, marketing campaign results and profile members of the Pink Lady® network.
Frequency: Every second month
Status: Access to this content is restricted to those with Brand Hub access.
Does the article have to be in English?
All articles will be drafted in English, but APAL will offer translation services where it makes sense to do so.
You will be invited to indicate on the Communications Request where a translation is required.
I need to meet a deadline – will I be able get my article out in time?
To avoid bombarding segments of the Pink Lady® network with too many newsletters or email updates, APAL has developed a Communications Matrix aimed at planning and managing the global communications process.
When you complete a Communications Brief, you will be asked to indicate if the communication is time sensitive. This will be taken into consideration in terms of drafting and publishing priorities.
It will not always be possible to send out a newsletter that meets your specific timing needs (e.g. to align with a campaign launch), but APAL will endeavour to create a suitable, alternative which may include sending a bespoke email to a specific segment of the network (e.g., a geographical region; or Master-Licensees only), or loading the article to the Brand Hub so you can direct people to the necessary information.
Final timing, communication format and channel will be at the discretion of APAL, taking into account other planned communication activities.
How early should I submit my Communications Brief?
To optimise your article, we recommend submitting a brief not less than six weeks prior to your deadline. The earlier the better!
If you have any further questions about the Communications Briefing Form or how to submit an idea or content to share with the Pink Lady® network, please reach out to: [email protected]
