Coregeo has chosen to utilise Sprinklr’s social media automation solutions to ensure that customer conversations about Pink Lady® across 30+ digital channels are on-schedule, on-brand, and on-target.
Sprinklr is a robust, powerful Customer Experience Platform (also known as CXM) that covers all digital customer experiences. It is a massively popular platform that many large businesses use to market, advertise, research and more.
Sprinklr offers dynamic dashboards and integrated reporting that Coregeo is able to us for the Pink Lady® brand to:
- Increase engagement for our brands, to help drive purchase and brand loyalty,
- Minimise risk to brand reputation, tracking and listening for potential risks in ALL languages, and;
- Create efficiencies within the Coregeo team, increasing outputs.
Through Sprinklr, continuity across Pink Lady® channels is maintained, delivering a unified customer experience which participates to a seamless reputation management process. The platform also allows for effective and seamless planning and management of digital assets, editorial calendars and records from a single location.
Brand image is also easily controlled through the variety of social engagement tools that facilitate a fast response, including User Generated Content features, message replies, comments, conversation trackers, sentiment analysis and trend spotting.
Coregeo has been able to determine key insights from online channels about Pink Lady®, including:
- In which country is Pink Lady® most talked about
- What are the age groups that tend to talk most about Pink Lady® apples
- What top interests of the Pink Lady® audience can we associate the brand with for future strategy planning
Understanding customer sentiment and spotting conversation triggers is easily achieved through the Sprinklr’s use of AI that proactively triages inbound messages into pre-defined categories. What’s more, the risk of repetitive messaging and brand exhaustion is minimised by twenty-five per cent through seamless, rapid approval processes, automated content moderation and built-in rules.
The insights that continue to be garnered through the use of Sprinklr now drive the Pink Lady® brand’s online strategy, enabling the Coregeo team to: understand key online conversation narratives at a glance, provide a holistic view of conversations leading to brand extension, engagement and conversion opportunities, use wider topic insights to inform category, identify where the incremental growth and switching opportunities are, and also drive the direction for communication strategy for Pink Lady® in the UK.
To find out more about Sprinklr for Pink Lady®, email [email protected].
