Pink Lady® is excited to unveil an exciting new gateway to delivering global insights for the network with global volume reporting now available via the Pink Lady® Brand Hub.
Housed in the new Data & Insights tab, the dynamic dashboard aims to revolutionise the way licensees, importers and exporters understand and engage with the supply and demand dynamics on a global scale.
The dashboard offers a comprehensive and detailed view of monthly volume flows and shipping progress, allowing users to extract insights from market and season trends to identify potential opportunities.
Pink Lady® Monthly Volume by Supplier, March 2023–March 2024
The dashboard enables users to delve into a granular breakdown of volume distribution by region and tracks historical volume trends across the various Pink Lady® markets. This will assist the network in making informed decisions with greater confidence.
The data can be toggled between different periods, providing valuable insights into year-on-year and year-to-date trends. It is a powerful tool for identifying patterns and opportunities and making business decisions that align with the industry’s evolving market dynamics.
Pink Lady® Volume by Region, March 2023–March 2024
Furthermore, the dashboard offers a breakdown of the Pink Lady® network’s supply by source markets, helping stakeholders better understand the network’s production hubs and supply chains.
The introduction of global volume reporting on the Pink Lady® Brand Hub marks a significant milestone, offering greater transparency and accessibility to help drive global growth for the brand. Through this data, Pink Lady® partners worldwide will have access to meaningful insights to navigate the supply and demand complexities of the market landscape and realise the potential of growth markets for the brand.
To access the dynamic dashboards, click the ‘DATA & INSIGHTS’ tab on the navigation side bar, or click here.
