APAL has launched a Global Content Library within Brand Hub which includes approved brand, product, and social content with global usage rights in perpetuity.
Forming part of the Pink Lady® brand’s prioritisation of developing the emerging markets, the Global Content Library initiative aims to facilitate easy sharing of marketing content amongst licensees, agencies and partners across globe, streamlining marketing efforts and ensuring that all markets have access to the same high-quality content, free of charge.
Further to this, in coming weeks Brand Hub will also house a new suite of tools to help market managers and exporters introduce and sell Pink Lady® to customers in new and emerging markets. This toolkit will include a global sales video, sales deck, presentation templates and key market snapshots, all downloadable from Brand Hub.
Be sure to check out the Global Content Library on Brand Hub here and stay tuned for the launch of the global Pink Lady® sales tools, coming soon!
