Pink Lady® is excited to announce our new strategic brand positioning! We’re doubling down on our vibrant brand identity and celebrating the key differences that make us unique in the apple category.
Same-same has no place in our apple-sphere. We stand out proudly from the crowd, embracing the quirks that make each of us gloriously and imperfectly human. And we have some cheeky fun along the way.
Thought the apple aisle was dull? Not on our watch.
Purpose of this guide
We’ve created this guide to ensure our marketing communications are consistent across our regional markets. Consistently bold, consistently vibrant and always unique.
But while the Pink Lady® brand embraces our uniqueness in a cohesive way across territories, we also allow room for cultural nuances. Because each regional market brings our brand to life in their own brilliant and subtly nuanced way.
