Our Key Differentiator tells people what’s most special about our apple: Pink Lady® is sun ripened longer for a perfectly balanced flavour. You can use our difference to direct creative ideas for campaigns. It may be used as a headline, on packaging and as a graphic device.

Sun Ripened Longer

Trust Mark

Our Trust Mark is an important graphic device that has been designed to bring authenticity, confidence and attention to our key differentiator. Use the Trust Mark on packaging and other Pink Lady® marketing materials.

Primary Trust Mark
For sizes above 20mm

Secondary Trust Mark
For sizes below 20mm
Pink Lady® Trustmarks ZIP 8MB All material on BrandHub is copyright. Any use or application of the Pink Lady® brand to artwork or packaging must comply with the brand guidelines and approval must be obtained from APAL or your territory Master Licensee prior to use.

Positioning

The Trust Mark sits in the corner of layouts. It’s size may be freely selected but it must not be larger than the Pink Lady logo. It should also be kept away from the Pink Lady® logo and never used as a lockup together.

Position the Trust Mark in a corner

When used in conjunction with the full statement: “sun ripened longer for a perfectly balanced flavour” on packaging for example, use the secondary Trust Mark, so that we’re not repeating the same message,

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