From the streets of Madrid to the fields of Ireland, Pink Lady® has been leaving its colourful mark on both art and agriculture. In Madrid, the brand collaborated with artist Martin Sati to create a striking 3D art installation at Fruit Attraction. Meanwhile, in Ireland, Pink Lady® Europe celebrated its fifth year at the National Ploughing Championships, connecting with a growing community of Irish consumers. These two stories illustrate the Pink Lady® brand’s vibrant presence in Europe, where it beautifully combines artistic expression and agricultural tradition.
Pink Lady® unveils stunning 3D art installation at Fruit Attraction in Madrid
Pink Lady® channelled artistic expression at Fruit Attraction in Madrid this October with a 3D art installation created in collaboration with local Seville-based artist Martin Sati.
A wonderful opportunity to strengthen the Pink Lady® brand’s trade relationships and share the brand’s values, commitments and latest news and campaigns, Fruit Attraction brought together more than 90,000 customers from 135 countries at this year’s fair.
In a one-off brand application, Martin Sati’s work, “The Magic of Mother Nature”, was applied to the Pink Lady® stand, with Sati’s original scenography decorating the stand on an XXL canvas. The inspiration for the artwork was to celebrate the Pink Lady® growers in the role of a magician orchestrating a symphony of colours, flavours and natural sensations, allowing nature to play its own melody.
In addition to the head-turning, colourful stand, Fruit Attraction was also a platform for the Pink Lady® team to meet with global partners and hold meetings with European suppliers to showcase opportunities in the SMSP markets.
Pink Lady® Europe Continues Tradition at National Ploughing Championships
Pink Lady® Europe has once again made its mark at the National Ploughing Championships in Ireland, supporting the event for the fifth consecutive year.
Since its inception in 1931, the National Ploughing Championships is an annual showcase of agricultural innovation, attracting thousands of visitors each year. Pink Lady® Europe’s consistent presence at this annual event underlines the brand’s commitment to connecting with the local Irish community.
Over 200,000 consumers attended this year’s event, where the new PinKids® mascot made its big debut, receiving an enthusiastic welcome from attendees of all ages.
Notably, the winner of Pink Lady® Europe’s ‘Adopt-a-Tree’ competition was also celebrated at the event. Irish consumer Niamh F. emerged as the lucky winner, earning an exciting trip to a French Pink Lady® apple orchard. As the competition winner, Niamh will have the opportunity to meet one of Pink Lady® Europe’s esteemed growers and personally pick her own Pink Lady® apples in the coming season.
The National Ploughing Championships once again served as an excellent occasion for Pink Lady® Europe to connect with its ever-growing base of loyal Irish consumers and share memorable moments with all attendees in Ratheniska, Ireland.
