In order to support our brand efforts around the world, it is essential that all of our advertising fully supports the vision and direction we  have set for Pink Lady®. It’s also important that all of our advertising retain an obvious Pink Lady® look and feel.

Building the Brand together

The Pink Lady® global network operates on a no surprises policy – that is, no one should be surprised by what they see in another market. We also recognise the value we have in our global reach & value knowledge sharing amongst our teams. What has been done in one market can help another market achieve their objectives.

The Campaign Summary template is used to provide the wider Pink Lady® marketing network & the brand owner with a brief summary of the campaign you’re putting out – before it launches, and should clearly link back to the regional brand strategy that you’ve already presented to the Global Brand team.

Campaign Summary Template PPT 392KB All material on BrandHub is copyright. Any use or application of the Pink Lady® brand to artwork or packaging must comply with the brand guidelines and approval must be obtained from APAL or your territory Master Licensee prior to use.

Goedkeuringen

All advertising campaign artwork must be approved by the Pink Lady® Marketing Manager for your region. Contact the Pink Lady® Marketing Manager for direction if you are unsure.

Use some creative license strategically, but sparingly.

The Pink Lady® Visual Identity approach is consistent yet flexible. At its core, our appearance is sacred and unchanging, outside of the core, it can adapt to suit your audience..

More about Our Approach

Up next: Global Campaign Examples