Regional Values
Initiatives
Bringing to Life the Global Brand Values in Every Region.
Corporate Social Responsibility is woven through our brand – it’s a critical part of who we are striving to be. We have Global Positioning Statements that provide a clear directive for how we behave in everything that we do. But we don’t just talk about caring, we demonstrate it through our actions.
Our Regional Brand Planning Process includes an indication of what each region is doing under the 3 key pillars that make up our brand.
Pink Lady® Global Brand Values
- Celebrating the little pleasures in life
- Striving to be the best we can be
- Celebrating excellence
- Being responsible to our environment
- Contributing to our community
- Walking the talk
Pink Lady® Brand Pillars
The Global brand architecture guides our initiatives by 3 key areas.
Social Responsibility
How we are caring for our communities – at source & in market.
Global Positioning Statements
Pink Lady® doesn’t just sell to our customers, we care for them.
We have strong connections with our local communitiesall over the globe, and we understand their values & struggles.
Pink Lady® aims to exceed our communities’ expectations at every interaction.
Regional Activities
i.e., Sponsorship of community groups & initiatives, commitment charters, donations & partnerships
Environmental Responsibility
How we are caring for our environment both during production & at consumption.
Global Positioning Statements
Pink Lady® cares about the decline of the planet’s resources. As a natural, food product, we value the quality of our earth, air and water.
We believe that the production of our apples should not be at the expense of the planet.
We strive to both reduce our impact on the planet, and to make a positive contribution to the environments we live and work in.
Regional Activities
i.e., Certifications to global benchmarking programs, additional support & programs for our licensees, BeePink, commitment charters, plastic free pledges.
Celebrating
Excellence
How we are celebrating excellence within our business, our communities & the wider food industry.
Global Positioning Statements
The Pink Lady® brand is built on excellence, only the best apples wear the Pink Lady® heart. In everything we do, we aim to excel.
We believe in celebrating excellence and encouraging it in those around us.
Pink Lady® provides opportunities & support to our communities to help them be the best they can be.
Regional Activities
i.e., sponsorship of awards, community-based courses & competitions, high end events & collaborations, global sponsorship of PLFPOTY & regional leverage activities.