Welcome to the Pink Lady® Global Brand Guidelines.

This section includes everything you need to build and maintain a consistent and recognisable brand in your region.

Pink Lady® is a trademark of Apple & Pear Australia Limited (APAL) and reserved for the exclusive right of licensees. Other companies or outside entities wishing to use the Pink Lady® trademark must have the approval of Apple & Pear Australia Limited (APAL).

The Pink Lady® brand is managed by Twenty Degrees, a wholly owned subsidiary of Apple & Pear Australia Ltd.

  • Strategic Brand Positioning

    This positioning should inform the marketing communication platforms in regional markets.

    Go to Section >

  • Brand Appearance

    All of the visual elements you need to build and maintain a consistent and recognisable brand in your region.

    Go to Section >

  • Sub Brands

    Brand Appearance for our dedicated sub brands Pink Lady® Organic and PinKids.

    Go to Pink Lady® Organic > Go to PinKids >

Bringing The Pink Lady® Brand to Life

Brand Hub focuses on the external facing side of our brand, helping us build and maintain a consistent and recognisable brand around the world. It defines and demonstrates the correct use of the key elements of our Brand Appearance along with simple instructions for how to use them.

It is intended that these guidelines will cover most requirements for the consistent application of the Pink Lady® brand around the world. However, if there are any particular applications, guidelines or information that is not covered or you are unsure about anything then please contact the Pink Lady® Master Licensee in your region for further information.

Up next: Strategic Brand Positioning