Pinkids

Small-sized apples which meet the Pink Lady® quality specifications may be sold under the PinKids® sub brand.

The smaller sized fruit makes PinKids® the perfect size for children’s little hands. The visual appearance of the PinKids® sub brand is differentiated by a dedicated logo and supporting mascots.

Logo

The PinKids® logo is available in a number of configurations to suit different applications.

Simple Vertical Logo

Outline Vertical Logo

Simple Horizontal Logo

Outline Horizontal Logo

PinKids® Logo ZIP 10MB Pink Lady® and PinKids® are trademarks of Apple & Pear Australia Limited (APAL) and are reserved for the exclusive use of licensees. Other companies or outside entities wishing to use these trademarks must have the approval of Apple & Pear Australia Limited (APAL).

Usage

The PinKids® logo should appear on all endorsed PinKids® packaging and marketing materials. Do not separate the Pink Lady® logo from the approved PinKids® logo configurations.

Never remove the Pink Lady® logo

Only use the PinKids® logo lockup. Do not combine with the Pink Lady® logo

Mascots

A suite of supporting mascots exist that bring a fun sense of play to the brand. The illustrated mascots are, running, playing, learning and living active, healthy lives.

PinKids® Mascots ZIP 6MB All material on BrandHub is copyright. Any use or application of the Pink Lady® brand to artwork or packaging must comply with the brand guidelines and approval must be obtained from APAL or your territory Master Licensee prior to use.

Supporting Graphics

Illustrated elements can be used to build different scenes that form a ‘stage’ for the mascots to play in.

Example background scene

Example background scene with mascots & logo

PinKids® Support Graphics ZIP 62MB All material on BrandHub is copyright. Any use or application of the Pink Lady® brand to artwork or packaging must comply with the brand guidelines and approval must be obtained from APAL or your territory Master Licensee prior to use.

Apple Sticker

The PinKids® fun extends to a 22x17mm apple sticker.

PinKids® Sticker ZIP 90MB All material on BrandHub is copyright. Any use or application of the Pink Lady® brand to artwork or packaging must comply with the brand guidelines and approval must be obtained from APAL or your territory Master Licensee prior to use.

Packaging

A number of different sized PinKids® packaging templates are available for download that can be adapted for your region.

PinKids® Packaging Templates ZIP 333MB All material on BrandHub is copyright. Any use or application of the Pink Lady® brand to artwork or packaging must comply with the brand guidelines and approval must be obtained from APAL or your territory Master Licensee prior to use.