Our Approach
The inner core is sacred and unchanging. It comprises the basic elements that shape our brand appearance, keeping everything consistent, always looking beautiful and unmistakably Pink Lady®.
Logo
Respect it
Colour
Own it
Typeface
Use it
The flowing Pink heart is our world famous symbol. It’s our most distinctive asset and makes it easy for people to recognise us.
Pink is the Pink Lady® brand signature colour. In most cases pink should be the dominant colour of the design.
Amino is the typeface we use on all Pink Lady® communications (with the exception of seasonal campaigns when required).
Some flexibility.
The Flesh part of our brand appearance builds on the core with some flexibility to adapt to your audience. It’s all a question of emphasis. You can turn it up or down in order to strike the right tone for your part of the world while always remaining distinctly Pink Lady®.
Difference
What’s most special about our apple is: Pink Lady® is sun ripened longer for a sweet, perfectly balanced flavour.
Sunshine
A recognisable way to visualise our key difference. Use the existing asset or create your own interpretation.
Photography
Photography is important to our brand. Use photography that best represents Pink Lady® in your region.
Lots of flexibility.
While Flesh & Core represents most Pink Lady® brand communications, the outer skin of our brand represents a smaller portion of our marketing activity. It allows a greater amount of flexibility to adapt to suit the message and your audience.
Occasionally a circuit breaker is required to stand out in the market or get a new message out there such as seasonal advertising campaigns, or individual promotions.
The flowing Pink heart is our world famous symbol. It’s our most distinctive asset and makes it easy for people to recognise us. Only the best of the best apples can wear the pink heart-shaped sticker. It is the Pink Lady® seal of approval and a symbol of an apple’s authenticity which guarantees consistent quality.
Print-ready sticker artwork is available for download in several configurations.
- The Primary sticker artwork features a specially crafted, small sized Pink Lady®logo.
- The Secondary sticker artwork includes space for a PLU and country of origin.
- The Tertiary sticker artwork allows for the market specific requirements where an oval shape is mandatory. Use of these labels requires prior approval.
Important: Our Apple stickers have been especially configured for printing at small sizes. The Registered R symbol in our logo has been enlarged to prevent ink fill-in. Never use our standard logo configuration for sticker printing.