Pink Lady® Kenya has unveiled a vibrant new campaign that showcases the universal appeal of Pink Lady® apples across diverse Kenyan landscapes with Taste the Wow. Everyday, everyone. Celebrating the versatility and wide accessibility of Pink Lady® apples, the relatable campaign underscores that Pink Lady® apples are there to be enjoyed by all.
Whether savouring a quick snack on a tuktuk or matatus ride or taking a quiet moment by the beach or in the mountains, the campaign positions Pink Lady® apples are your perfect companion. Through compelling storytelling, Pink Lady® Kenya invites consumers to make every day an opportunity to experience the wow of Pink Lady® apples, no matter where they are.
A strong social media presence driven by both macro and micro-influencers amplifies the campaign’s message, supported by engaging user-generated content (UGC) celebrating the everyday enjoyment of Pink Lady® apples.
Retail activations, in partnership with Naivas across over 100 stores in Kenya and beyond, are being complemented by creative guerrilla marketing initiatives, including flash mobs, vibrant building light-ups, and eye-catching Pink Lady® branded tuktuks bringing the campaign to life.
Whether you’re at home or out exploring, Pink Lady® apples are the ideal companion for any occasion. Locally celebrated as a symbol of sweetness and freshness, Pink Lady® apples stands out from the rest, meticulously grown and harvested at the peak of perfection, ready to be enjoyed by everyone, everywhere.
From school snacks to festival treats, or simply something to enjoy on the go, in Kenya Pink Lady® apples are a delicious and nutritious choice for everyone, everywhere!
